Chatbots like ChatGPT, Google Gemini, Microsoft Copilot, and the recently released DeepSeek have revolutionized how we interact with technology. They can assist with almost anything—from drafting e-mails and generating content to organizing your shopping list while keeping it within your budget.
But as these AI-powered tools become more embedded in our everyday routines, concerns about data privacy and security are becoming harder to ignore. What exactly happens to the information you share with these bots, and what risks might you be exposing yourself to without even realizing it?
These bots are always active, always listening, and always collecting data on YOU. Some are more upfront about it than others, but the truth is, they’re all doing it.
So, the real question becomes: How much of your data are they collecting, and where does it go?
How Chatbots Collect And Use Your Data
When you interact with AI chatbots, the information you enter doesn’t just disappear. Here’s a closer look at how these tools handle your data behind the scenes:
Data Collection: Chatbots process the text inputs you provide to generate relevant responses. This data often includes personal information, sensitive details, or even proprietary business content
Data Storage: Depending on the platform, your interactions may be stored temporarily or for extended periods. For example:
- ChatGPT (OpenAI): OpenAI collects your prompts, device information, location, and your usage data. Some of this information might be passed along to third-party vendors to help “improve their services.”
- Microsoft Copilot: Microsoft collects the same data as OpenAI—plus your browsing history and interactions with other Microsoft apps. This information can be shared and used for ad targeting, AI training, and personalized experiences.
- Google Gemini: Gemini logs your conversations to “provide, improve, and develop Google products and services and machine learning technologies.” A human might review your chats to enhance user experience, and the data can be retained for up to three years, even if you delete your activity. Google claims it won’t use this data for targeted ads—but privacy policies are always subject to change.
- DeepSeek: This platform goes even deeper. DeepSeek collects your prompts, chat history, device and location data, and even your typing patterns. This data is used to train AI models, improve user experience (naturally), and create targeted ads. What’s more, the data is stored on servers based in the People’s Republic of China.
Data Usage: Collected data is often used to improve chatbot response, train underlying AI models, and enhance future interactions. However, these practices raise questions about consent and the potential for misuse.
Potential Risks of Using Chatbots
Engaging with AI chatbots isn’t without risks. Here’s what you need to be aware of:
Privacy Concerns: Sensitive information shared with chatbots may be accessible to developers or third parties, leading to potential data breaches or unauthorized use. For example, Microsoft’s Copilot has been criticized for potentially exposing confidential data due to overpermissioning. (Concentric)
Security Vulnerabilities: Chatbots integrated into broader platforms can be manipulated by malicious actors. Research has shown that Microsoft’s Copilot could be exploited to perform malicious activities like spear-phishing and data exfiltration. (Wired)
Regulatory And Compliance Issues: Using chatbots that process data in ways that don’t comply with regulations like GDPR can lead to legal repercussions. Some companies have restricted the use of tools like ChatGPT due to concerns over data storage and compliance. (The Times)
Mitigating The Risks
To protect yourself while using AI chatbots:
- Be Cautious With Sensitive Information: Avoid sharing confidential or personally identifiable information unless you’re certain of how it’s handled.
- Review Privacy Policies: Familiarize yourself with each chatbot’s data-handling practices. Some platforms, like ChatGPT, offer settings to opt out of data retention or sharing.
- Utilize Privacy Controls: Platforms like Microsoft Purview provide tools to manage and mitigate risks associated with AI usage, allowing organizations to implement protection and governance controls. Microsoft Learn
- Stay Informed: Keep abreast of updates and changes to privacy policies and data-handling practices of the AI tools you use.
The Bottom Line
While AI chatbots offer significant benefits in efficiency and productivity, it’s crucial to remain vigilant about the data you share and understand how it’s used. By taking proactive steps to protect your information, you can enjoy the advantages of these tools while minimizing potential risks.
Want to ensure your business stays secure in an evolving digital landscape? Start with a FREE Network Assessment to identify vulnerabilities and safeguard your data against cyberthreats.
Click here to schedule your FREE Network Assessment today!
